I am an experienced UX leader and designer, currently in the role of Product Design Lead at myTomorrows in Amsterdam.

As Product Design Lead my focus is shaping the UX vision, continuously improving the way we work (DesignOps) and collaborating with leadership to embed UX in company culture. I am NNg-certified in UX management and continuously expand my knowledge and UX expertise. It is my firm belief that co-creation is superior to self-creation and so I try to foster a spirit of collaboration across departments.

Before moving to the Netherlands from South Africa I managed my own design studio and a team of designers. I have worked with multinational companies, small startups and everything in-between—in industries like fintech, logistics, hospitality, retail and even applied neuroscience—conceptualising and designing everything from brands, corporate identities, communication material, marketing collateral and the UI/UX of digital products. I have both broad and deep knowledge of visual and UX design.

I'm skilled at intricate UI design and optimising the user's experience. I'm good at creating design systems and applying them consistently. I can write for UX and I am good at taking work (visual design/communication) from good to great. I have empathy for the user and my teammates—I am in touch with the humanity of design.

I love creative problem-solving and making things better. I get excited about software that improves users' lives and getting the details right. I admire real innovation that is the product of the ingenuity of people that create.