Hoi, ik ben Dian.
I am a creative professional. This mostly means that I am human, because all human beings create. The difference is that I studied design and the creative arts and made visual communication my profession.
I am currently the Creative Lead at Paytec in Stellenbosch, South Africa, where I am responsible for the UI/UX design of their apps, as well as brand management and visual communication design. Previously I managed and directed the visual communication output of the design studio I founded in 2007, Sunflood, much of which I designed myself. Before that I was a lecturer in graphic design at the North-West University. Self-initiated creative output, like illustration, painting, cartoons and the like, is posted on Instagram under the moniker Mind the Shadow.
As a senior visual designer I have more than 12 years' experience in a variety of design contexts. Having managed my own design studio for more than a decade I am comfortable with managing a team of designers and directing their creative output. I have worked with multinational companies, small startups and everything in-between—in industries like fintech, logistics, hospitality, retail and even applied neuroscience—conceptualising and designing everything from brands, corporate identities, communication material, marketing collateral and the UI/UX of digital products. I have both broad and deep knowledge of visual design.
I'm skilled at intricate UI design and optimising the user's experience. I'm good at creating design systems and applying them consistently. I can write for UX and I am good at taking work (visual design/communication) from good to great. I have empathy for the user and my teammates—I am in touch with the humanity of design.
I love creative problem-solving and making things better. I get excited about software that improves users' lives and getting the details right. I admire real innovation that is the product of the ingenuity of people that create.
I am joining the product team of Shypple in Rotterdam as Senior UX Designer in May 2021. They are an innovative scaleup with a diverse company culture where I'll be involved with user research, stakeholder workshops and UX design. I look forward to this exciting new chapter in my creative career.
I'm skilled at intricate UI design and optimising the user's experience. I'm good at creating design systems and applying them consistently. I can write for UX and I am good at taking work (visual design/communication) from good to great. I have empathy for the user and my teammates—I am in touch with the humanity of design.
I love creative problem-solving and making things better. I get excited about software that improves users' lives and getting the details right. I admire real innovation that is the product of the ingenuity of people that create.
I am joining the product team of Shypple in Rotterdam as Senior UX Designer in May 2021. They are an innovative scaleup with a diverse company culture where I'll be involved with user research, stakeholder workshops and UX design. I look forward to this exciting new chapter in my creative career.
To get in touch, please send me an email.
Thanks for reading and stay safe!